Levis anti fit range of jeans marketing

Studies have shown customers can often not tell the differences between the various brands but labels and their associations definitely influenced their evaluations.

A consumer will purchase goods that they believe will either enhance their self-image, or those which help the consumer to feel closer to their self image. The touch of spandex keeps them comfortable while flattering your voluptuous curves. They go well with sneakers or over combat boots.

The purchase of a pair of designer jeans is seldom undertaken with the same abandon and low risk as, for example, the purchase of a pair of socks. These jeans are designed with style and comfort in mind. Therefore pursuing the correct marketing campaign is essential to appeal to the target audience, in an already highly differentiated market.

The purchase of a pair of jeans is linked, to what extent is dependent on the individual, to the formulation and shaping of a consumers self-image.

Creating a brand that is seen to be fashionable, desirable and having a degree of exclusivity, is vital for attacking the designer end of the jeans market. The selective nature of perception and attention act as a way of coping with the constant bombardment of stimuli, the precise manner in which the person allows some messages to penetrate while rejecting others depends on values, motives and attitudes as well as social situation.

Creating a brand that is seen to be fashionable, desirable and having a degree of exclusivity, is vital for attacking the designer end of the jeans market.

The mid rise design has a zip fly. Their low rise has a relaxed fit. Studies have shown customers can often not tell the differences between the various brands but labels and their associations definitely influenced their evaluations. Jeans may be worn and enjoyed for many months, even years.

The selective nature of perception and attention act as a way of coping with the constant bombardment of stimuli, the precise manner in which the person allows some messages to penetrate while rejecting others depends on values, motives and attitudes as well as social situation.

The athletic fit allows for more room with a slimmer look. Therefore pursuing the correct marketing campaign is essential to appeal to the target audience, in an already highly differentiated market. If comfort is a priority this relaxed design is what you are looking for.

I will continue on to show how favourable perceptions about Levis brand identity will have a positive effect in raising consumer motivation to purchase a product from their range.

Marketing Strategy of Levi’s Paper

For example marketing for young, trendy professionals looking for up to the minute style may represent a particular market segment but within this segment individuals may have varying beliefs or values.

Their mid rise makes them easy to wear while their tapered leg goes well with sneakers or oxfords. These jeans have a modern low rise with a traditional boot cut leg.

The slim skinny leg shows off your sleek look that will let you rock on like a star. Therefore the consumer would want to ensure that the jeans will remain comfortable, fashionable and flattering for more than a few outings. Athletic seat and thigh.

The slimmer look fits just below the waist keeping them looking fly for any occasion.

Therefore, by simply targeting a segment of the market we cannot assume homogenous perceptions of a new product. Relaxed seat and thigh. They have an updated slimmer leg without being skinny. As well as producing a range of new, exciting and quality garments, the firm will need to ensure that its products are cleverly and thoughtfully marketed to the appropriate consumer groups.

People become aware of their environment through the five senses, therefore sensation is the process by which perception begins. Creating the right brand image is largely dependent upon being in tune with the mindsets, beliefs, values and aspirations of the modern, well-informed consumer.

The straight leg can be worn cuffed with ankle boots for day and a hot pair of heels for night. Potential customers within such a competitive market have a number of factors influencing their purchasing behaviour.Establishing a strong and distinguishable brand image for the 'Anti -Fit' range of jeans is the central idea behind Levis marketing strategy for breaking into the competitive market and ultimately gaining a favourable share of the market for designer jeans.

LEVI’S JEANS: BRANDING AND THE YOUTH MARKET marketing strategies. A new range of non-denim jeans, branded Sta-Prest, was launched the advertisements proclaimed ‘ jeans with Anti-fit’ and were extensively pre-tested among 15–25 year olds for acceptance. In one, a man. Establishing a strong and istinguishable brand image for the 'Anti-Fit' range of jeans is the central idea behind Levis marketing strategy for breaking into the competitive market and ultimately gaining a favourable share of the market for designer jeans.

Marketing Strategy of Levi’s

Establishing a strong and istinguishable brand image for the ‘Anti-Fit’ range of jeans is the central idea behind Levis marketing strategy for breaking into the competitive market and ultimately gaining a favourable share of the market for designer jeans.

4 Executive Summery We have created a new marketing plan for Levi’s original fit jeans. Our plan will provide us with a guild that will help our product out sale the competition and achieve our objective of increasing sales by six percent.

It designs and markets women’s and men’s designer collection apparel and a range of other. distinguishable brand image for the 'Anti-Fit' range of jeans is the central idea behind Levis marketing strategy for breaking into the competitive market and ultimately gaining a favourable share of the market for designer jeans.

Creating the right brand image is .

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Levis anti fit range of jeans marketing
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